Category: Optimized Solution

Most online customer journeys begin with a search engine. Make sure your brand is easy to find and then continue to engage them across social media, display ads, video streaming, mobile applications, and more.

“It takes an average of 7 interactions with your brand before a customer makes a purchase.”

IMS will work with you to optimise your paid ad strategy across the client’s entire path to purchase. Our expertise covers:

Search Engine Marketing (SEM) isn’t just about showing up in search results, it’s also about making sure your customers see your display, video, or shopping ads as they browse other websites.

Retargeting helps you show content to consumers who have interacted with your brand. You can show different ads to consumers who have added products to basket, signed up to your newsletter, or simply read a blog post.

Social media advertising is one of the best ways to amplify reach of your brand. We identify top-converting content for each of your personas to help drive website visits, engagement, newsletter sign-ups, and sales.

Content matters in SEM and social media advertising. Our SEO experts and content strategists work together to identify the most effective content for your call to action. Our strategic approach to leveraging dynamic content, A/B testing, lookalike audiences and keyword audits allow us to maximise results for our clients, helping you achieve growth for your business.

Case study: for one FMCG client, IMS improved sales conversion rate by 4x and number of impressions by 9.2x while reducing overall spend, in just 3 weeks.

Guide Your
Consumers Across
Their Journey of Brand Discovery:
From Awareness
To First Purchase

Showcase your products or services on a functional and beautiful e-commerce platform. Maximize conversion rates with a value-adding customer journey optimized for every device.Our in-house developed Mavista e-business platform provides scalability, flexibility and features designed to grow your e-commerce business. We also support other e-commerce solutions such as BigCommerce, Shopify, X-Cart and more. These are feature-rich platforms that offer brands flexibility and control of the presentation as well as functionality of their online platform.Once your site is live, our marketing specialists will help you develop and execute the right strategy for your industry and target audience. By using state-of-the-art tools and advanced analytics to map out your consumer journey, we make sure that you deliver the right content to the right audience at every touch point.

Engage and Excite
Your Audience
Through a Customer-Focused Website

Re-imagine how powerful your website could be. Not just a podium to showcase your brand, but an immersive experience designed with the user in mind. Reinforce your brand identity that helps you stand out from the crowd.We work with best practices in search engine and conversion rate optimization for a responsive site that tells a compelling story. We identify pain points throughout your customer journeys to provide a seamless user experience and improve conversion rates. Whether you need a landing page for a paid advertisement campaign or a fully customised e-commerce platform, our experts in UX will help you translate your brand values into a strong online presence.

Delight Customers
And Foster Loyalty
Through Intuitive Apps

Whatever idea you have, we can turn into a reality.Engage more effectively with customers using personalised apps that integrate with the CRM database and built-in AI and connect to the internet to offer a seamless user experience across online platforms.Boost productivity by designing an app for internal functions such as HR, finance and IT. Use automation to eliminate repetitive and mundane tasks to speed up business processes.Our team of developers possess the expertise necessary to take your creative idea and turn it into a unique, engaging and fluid mobile app.

Grow Your Business,
Establish a Strong Brand Presence, And
Tell Your Story Through
Digital Marketing

Create meaningful conversations that ignite excitement and loyalty among your target audiences.We use the latest tools to really listen to what your audience says about your brand, your products and services, your competitors, and what they want. We then use all of this information to create an effective strategy on how to communicate with potential consumers: from email direct marketing to content creation to social media campaigns. Once you’ve got their attention, we help you keep it through experiential and engagement tactics that delight customers and drive repeat purchases and organic brand advocacy.If you don’t have a rigorous online strategy, then you are neglecting opportunities to increase your brand presence and nurture customers. Digital marketing can be the most cost-effective way to stand out from the crowd and deepen your relationship with customers. We will help you:

• Set goals;
• Engage your followers;
• Build 1-to-1 customer journeys at scale;
• Offer outstanding customer service;
• Grow your reach;
• Optimize your paid campaigns;
• Deliver valuable, relevant content at each step of the consumer journey;
• Respond to evolving market trends;
• Measure your impact;
• Manage Key Opinion Leaders (KOLs);
• Manage your social media accounts.

We’ll help you define your online presence to promote your brand while gaining invaluable insights about customer behaviour that can be used across all aspects of your business.

What is Conversational Marketing?

Conversational marketing allows brands to offer one-on-one interactions with consumers, shortening the sales cycle, increasing lifetime value of a customer, and creating a more human customer experience.

What role do chatbots play in conversation marketing?

What if there was a way to help solve your consumers’ problems while guiding them down the sales funnel from brand discovery to purchase? Welcome to the next great marketing channel! From personalized product recommendations to after-sales support, chatbots are an incredibly powerful platform to deliver value-adding services to your consumers, increase conversion rates and improve customer engagement.In a world where consumers are looking for genuine brand-user connection, conversational marketing is key to staying relevant. Bots are a conversational interface that allows users to interact with your brand through messaging platforms. For example, you can provide fast and reliable customer service, have users subscribe to push notifications, and convert first-time customers.

Why use IMS to build your chat bot or conversational marketing strategy

We can implement rule-based bots or AI-powered bots, depending on your needs. We understand that the bot is a personification of your brand, and we know what makes conversational marketing engaging and useful to consumers. We’ll audit existing touchpoints and customer journeys to understand the best conversational marketing strategy for your organisation.No matter what value-adding service you want to provide, IMS can build a bot for it !

Omni-channel strategies need omni-channel insights

Make the leap from siloed data channels to a comprehensive understanding of what consumers are saying online. By crawling channels across millions of online sources, we unlock big data and transform it into digestible, actionable strategies.IMS can help you to:

• Monitor consumer reaction of a new product launch, shop opening, or market launch;
• Analyze emerging market trends or conduct competitor benchmarking;
• Conduct social media monitoring and optimisation;
• Compare brand sentiment analysis across different audience segments from different locations;
• Develop your understanding of brand-consumer interaction to inform future campaigns;
• Conduct influencer analysis to find users with the highest impact among your ideal target audiences. And so much more!

Turn social data into awareness, engagement and sales

Whatever idea you have, we can turn into a reality.If you are able to listen, consumers are constantly giving feedback about what they like or dislike about your brand, and your competitors! We will help you sort through market noise to reveal genuine insights that can be used to optimize your marketing campaigns, social media strategy, and refine your brand storytelling.Whether you are a new brand looking to build your online presence or an established brand looking to appeal to a new generation of consumers, IMS uses social intelligence to build data-driven marketing strategies that reflect real-time consumer preferences.

Extraordinary decision-making through stunning data visualization

Empower your marketing, sales, customer service and management teams through stunning data visualization displays with real-time data.Access a world of knowledge at your fingertips and achieve truly transformative results. Align teams from different departments – and even different continents – by providing a 360-degree view of your social media, website, sales, and marketing data.

Compete in a
Data-Driven World
By Incorporating Analytics into your Business Strategy

Position your organisation at the forefront of your industry by unlocking new opportunities through the use of technology solutions and data analytics. It’s not just about collecting data, it’s about how you use it.

We can help you overcome any challenges to becoming data-driven. As your data architects, we can ensure quality and consistency of your data, develop data solutions that provide actionable insights, and build interactive dashboards and decision-support tools. Our goal is to help you solve critical business problems, build consumer feedback into solutions, and increase efficiency.

Smart profiling

Apply AI techniques to analysis and segment users/customers based on static and behavioral intelligence

Smart matching

Leverage Deep Learning models for effective matching customers users’ needs to content, products and services.

Personalized web design optimizations

Self-adaptive web design optimizing for better user experience and conversion rates.

Personalized communications

Communications relevant to contact profiles based on past interactions with IMS platforms.

Registration of tangible asset ownership

Blockchain is the technology that utilizes open decentralized/ distributed ledger of transactions involving value. Its coding method allows for secure record keeping in distributed online ledgers where members share and confirm information with no central authority. Blockchain platform for Unified Registry will provide the trust and security needed for multiple stakeholders to connect on the shared ledger.

Claim certifications and authenticity verification

Blockchain provides a secure digital distributed ledger that will connect multiple participants to one source of data – the golden record of truth. This can be leveraged to implement seamless business processes which involves various participants and eliminates the need for issuing the paper-based certificate credentials. The authenticity of these digital certificates can be verified by the anyone instantly against Blockchain, without depending on the manual intervention of the Issuing authority. Digital medium is protected with cryptography

Commercial value record keeping

Blockchain provides immutable and transparent transactions. Decentralized and distributed ledger also eliminates any process of reconciliation and settlement.

Transactions and Trust

Blockchain is highly secure and almost impossible to counterfeit due to underlying cryptography used. Independent auditor can monitor mischief in the network. Blockchain will provide the trust and security needed for multiple organizations to connect on the shared ledger

Dare to adopt a truly customer centric business model

As official Salesforce partners, IMS helps you connect to your customers like never before.Our team of Salesforce certified professional consultants will architect, build, and implement tailored Salesforce CRM solutions that solve business problems and create cost efficiencies, putting the customer at the heart of your processes to achieve a radically customer-centric business model.

Like most business tools, it’s not just what solution you invest in, it’s whether you can seamlessly integrate that solution into existing processes to drive cultural change and a digital-first (and therefore customer-first) mindset. IMS has the business and technological expertise to work with you to deliver a CRM solution that works for you and your team, whatever your objective. Do you want to automate your sales process or deliver outstanding customer service? Are you looking to generate leads or achieve personalisation at scale?Our team of Salesforce architects also develop innovative, out-of-the-box solutions to industry problems, creating cost efficiencies and revolutionizing the way companies do business. We understand that your situation is unique and are agile in our thinking: we can adopt incremental digital changes to generate small wins that can fund future investment, or be your guide to achieving full-scale digital transformation.IMS’ team of dedicated professionals hold Salesforce certifications in Sales Cloud, Service Cloud, Salesforce Marketing Cloud, Community Cloud, and Developer. To find out more about how IMS can help you grow your business with Salesforce, get in touch using our contact form or send an email to support@imsgroupchina.com.