麦际中国
Pepsi is one of the biggest FCMG company worldwide. With the well-known music competition VOICE OF CHINA, PEPSI wants to promote Pepsi-spirit with linking the brand and popular culture together. In order to cater the trend, Pepsi now needs a campaign to cooperate with VOICE OF CHINA to hold the college students singing competition.
2016百事最强音指引手册
Live For Now
Disney is an American diversified multinational mass media corporation. With producing their brand new product line- Disney Cellphone, Disney wants to promote their cellphone in Chinese market.
With the quality of life gradually improved, consumer demand is also increasing for fragrance, fragrance line is underlined for the first time.
Standard Chartered Bank has launched for the first time in China the credit cards. Data analysis demonstrated that the credit card design is one of the main factors to appeal application. In a highly competitive market the unique design can be a differentiator for potential customers to choose the Charter Bank.
For the second time Harvestsgroup won the project for the CRH (China Refrigeration Expo). This year the Expo was held in Beijing. The challenge for our team was to coordinate and execute the event on distance.
Horien is a sub-brand of Hydron, which was launched in 2009 with no branding process. It’s target audiences are tier 2 or 3 cities who were born after 1990s. With no branding solutions, Horien cannot deliver clear product message to their target audiences. Therefore, Horien needs a solution to help her build their brand image, attract audiences attention and hold some events to get them involved in.
