For the second time Harvestsgroup won the project for the CRH (China Refrigeration Expo). This year the Expo was held in Beijing. The challenge for our team was to coordinate and execute the event on distance.
Month: March 2014
Horien Sunglasses
Horien is a sub-brand of Hydron, which was launched in 2009 with no branding process. It’s target audiences are tier 2 or 3 cities who were born after 1990s. With no branding solutions, Horien cannot deliver clear product message to their target audiences. Therefore, Horien needs a solution to help her build their brand image, attract audiences attention and hold some events to get them involved in.
2014 Would Cup Campaign
Pepsi is one of the biggest FCMG company worldwide. With coming 2014 Would Cup Campaign, Pepsi wants to hold a BTL event at the same time.
